CREATION AND MANAGEMENT
Even if you or your staff spend time
and effort on producing Facebook updates
(perhaps too much maybe ?), are you able
to keep posting frequently all year around,
including in the peak season?
Do you know if your Facebook activities
Do you have a strategy to increase
your Facebook community?
Post Management, Frequency and Constancy
It isn’t a secret anymore, the success
of your Facebook page is directly related
to the frequency and constancy
of your posting activities.
During the peak season, most of your
employees struggle to have enough time
to meet in-store demand. In this situation,
it makes sense that they have less or no time
to spend on your Facebook page.
But think about it: isn’t it contradictory
that your digital marketing activities are weaker
during the peak season, just when customers
are shopping on-line for a garden center?
At Horticulture Marketing, we take care of your Facebook page and your community, from content creation, to posting and reporting on the results. We feed your Facebook page on a regular basis with sharable content relevant to your clientele.
It is also possible to use our service to purchase Facebook Ads Campaigns on your behalf.
We have the expertise
and the technology
to implement global marketing strategies to increase the reach of your content, raise
the interest in your garden center and bring in
Our experts stay on the cutting edge of the latest trends in gardening in order
to create interest and enthusiasm on your social media platform.
We have the writing skills and the graphic design ability to develop
strong professional articles and posts. The content that we will provide
you with will include interesting articles, pictures and videos.
To avoid missing an opportunity to build your email list, our team of experts have developed two strategies for your Facebook page to encourage subscription to your newsletter.
Firstly, we will integrate a “Subscribe” button at the top of your Facebook page. The button will be web-linked to a subscription form.
Secondly, we will create posts to promote subscription to your newsletter. The posts will also be web-linked to a subscription form.
Another effective way to boost the number of subscriptions is to organize a prize draw of gift certificates among the new subscribers. If you decide to go ahead with a prize draw, the results of this will be promoted on your Facebook page.
Plus, the winners will be posted on your Facebook page. This will generate interest among your Facebook community and help increase the reach of your content and support your brand awareness.
Throughout the year, the cover photo
of your Facebook page will be changed twice
per month, in accordance with special holidays
or seasons: conifers with snow, Valentine’s day,
tulips, annuals, roses, palm trees, hydrangeas, Thanksgiving, Christmas, etc
Every month, we will provide you with some Facebook statistics such as the number of visitors and likes
of your page, your most shared posts, the number
of additional newsletter subscribers,
the number of clicks on your Retail Flyer
Promotions and your Digital Flyer, etc.
During the winter, you might think that your team
will have more time to manage your Facebook page, but what if your staff numbers have dropped?
What if your staff don’t have the expertise and skills
to write content as great as Horticulture Marketing
Our past experience shows us how important it is
to post all year round and to be consistent.
The idea is to capitalize on the high season momentum and stay “top of mind” until next spring!
If you subscribe to our service, your Facebook page will post new content every day of the week from spring to mid-fall, and three times a week from mid-fall through to the end of winter. No matter if you are busy in your garden center or if you are closed for a few months during winter, you will stay in your customers’ minds.
In order to help you track subscribers, we will create your free account in our Inbound-CRM software.
CRM is short for Customer Relationship Management. Our CRM software solution is the place where
you can find all of your subscribers’ information
(actual and potential clients) and the statistics
on your newsletter subscription activities.
If you buy the Newsletter Program service,
you will also have access to all the newsletter content (ready to be modified if you wish), and to all
of the statistics relating to your program:
opening rate, click rate, soft bounce rate, etc.
In order to help you, we will provide you
with dedicated training to teach you how
to easily use our CRM software and get
the most out of it.
We are there to help you!
When you subscribe to our Facebook service,
we will ensure that your Facebook page is always accurate and up to date with opening hours, address, etc.
Our main focus will be on the About section
and the Events section. We will make sure that
all of the important information and in-store events
are posted on your Facebook page.