Info-Flyer Program for Garden Center | Click for more details…

NEWSLETTER PROGRAM

Did you know that a newsletter program
builds credibility and customer brand loyalty?

Do you understand that a newsletter program
is a great tool to build a relationship with
your community, but you don’t have the expertise
to implement your own program?

Maybe you think that your in-store experts
would spend too much time writing content
and programing newsletters?

At Horticulture marketing, we take care of every aspect of your newsletter program, from content creation
to programming. Our dedicated team will support
you and create a custom program designed to reach your communication objectives and generate
more interest for your garden center.

Each newsletter
will include:

1. Your logo

2. One feature article – choose 40 from 65 topics

3. Nice pictures related to the article

4. Info-Flyer (PDF) – optional

5. Web link to your flyer from the Product-Flyer Program – optional

6. Web link to your own flyer – optional

7. Google Map link to guide subscribers
to your garden center

Content Creation and Customization

 Horticulture Marketing will provide you with professional quality articles
and exciting templates that will position you as a leader in your market. Throughout the year, the program will send 40 newsletters.
Each newsletter will present a feature article related to a topic
that you will have chosen among the 65 already created.

 The main Newsletter themes are: general plant information,
plant diseases, edible gardens, gardening tips, the top 10 plants
and the winter program.

Newsletter Programming

Our technology experts will use a newsletter programming platform to plan
all the communications with your subscribers. Our platform also allows us
to customize the communication to your subscribers,
making it more personal and effective.

 All you have to do is tell us which topics you want to cover, the related products
in promotion (optional) and the dates that you want the newsletters to be
sent out to your subscribers.

Newsletter subscription

In order to get new subscribers to your
newsletter program, our programming experts
will add a “Subscribe” option to your website
and Facebook page. Additionally, if you subscribe
to our iPad Stand & Software, your customers
will be able to subscribe to your newsletter
directly in-store using the iPad.

Our INbound-CRM software will give you access
to all of the statistics regarding the subscription to
your newsletter program, including the source
of the subscription (iPad, Facebook,
Newsletter or website).

Statistics

With your INbound-CRM account, you will have
easy access to relevant statistics. Plus, our marketing experts will provide you with customized reports
on your newsletter statistics.

On-Demand Private Webinar

Register today for a FREE webinar on best practices in garden center marketing.
Select your day and time.

In this private meeting, we will explore our various online marketing services for garden centers and reveal how our marketing approach can:

  • Create visibility for your company
  • Expand your customer base
  • Improve your ranking
  • Develop your customer list
  • Establish your expertise
  • Increase your sales

 Register now; it’s free!

 

INbound-CRM Software

We will create your account in our Inbound-CRM software and you will have access to all of your subscribers’ information
(actual and potential clients) and all of the statistics regarding your newsletter program:
opening rates, click rates, soft bounce rates, etc.

CRM is short for Customer Relationship Management. INbound marketing is a strategy that relies on
1) creating relevant content for a digital community and automating the publishing activities with a software;
2) converting web-users into potential customers (leads); and finally,
3) driving them into your store and encouraging them to make purchases.
Our INbound-CRM software will help you achieve this marketing objective.

 

 

 

When you login to your INbound-CRM account, you will have access to all of the newsletter content
and program information, and you will be able to modify this yourself if you wish.

In order to support you, we will provide you with dedicated training to teach you how to easily use our CRM software
and get the most out of it. We are here to help you!

Communications managed by our program are: 

1. Subscription confirmation email

2. Newsletter distribution

3. Mailing list removal email
(if the customer unsubscribes)

4. Birthday email (with a gift – optional)

5. Christmas email (with a gift – optional)

6. New Year email (with a gift – optional).

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