Info-Flyer Program for Garden Center | Click for more details…

NEWSLETTER PROGRAM

A newsletter is a great way to keep your customers up to date on your news and new products. A well-written newsletter can bring you far more subscribers and revenue than any paid social media campaign.

When you send out an email newsletter, you’re providing value to your readers.

There are many benefits to having a horticultural newsletter program. First, it helps you build your brand. You’re able to share your expertise with your customers and build trust with them. The horticultural newsletter is a great way to keep stakeholders informed as well as to increase your brand awareness. It’s also a good way to keep them up to date on new products and make them better at using them.

If they are successful with your products, they will come back!

At Horticulture marketing, we take care of every aspect of your newsletter program, from content creation to programming. Our dedicated team will support you and create a custom program designed to reach your communication objectives and generate more interest for your garden center.

Each newsletter
will include:

1. Your logo

2. One feature article – choose 40 from 65 topics

3. Nice pictures related to the article

4. Info-Flyer (PDF) – optional

5. Web link to your flyer from the Product-Flyer Program – optional

6. Web link to your own flyer – optional

7. Google Map link to guide subscribers
to your garden center

Content Creation and Customization

 Horticulture Marketing will provide you with professional quality articles
and exciting templates that will position you as a leader in your market. Throughout the year, the program will send 40 newsletters.
Each newsletter will present a feature article related to a topic
that you will have chosen among the 80 already created.

 The main Newsletter themes are: general plant information,
plant diseases, edible gardens, gardening tips, the top 10 …
and the winter program.

Newsletter Programming

Our technology experts will use a newsletter programming platform to plan
all the communications with your subscribers. Our platform also allows us
to customize the communication to your subscribers,
making it more personal and effective.

 All you have to do is tell us which topics you want to cover, the related products
in promotion (optional) and the dates that you want the newsletters to be
sent out to your subscribers.

Newsletter subscription

In order to get new subscribers to your
newsletter program, our programming experts
will add a “Subscribe” option to your website
and Facebook page. Additionally, if you subscribe
to our iPad Stand & Software, your customers
will be able to subscribe to your newsletter
directly in-store using the iPad.

Our INbound-CRM software will give you access
to all of the statistics regarding the subscription to
your newsletter program, including the source
of the subscription (iPad, Facebook,
Newsletter or website).

Statistics

With your INbound-CRM account, you will have
easy access to relevant statistics. Plus, our marketing experts will provide you with customized reports
on your newsletter statistics.

INbound-CRM Software

We will create your account in our Inbound-CRM software and you will have access to all of your subscribers’ information
(actual and potential clients) and all of the statistics regarding your newsletter program:
opening rates, click rates, soft bounce rates, etc.

CRM is short for Customer Relationship Management. INbound marketing is a strategy that relies on
1) creating relevant content for a digital community and automating the publishing activities with a software;
2) converting web-users into potential customers (leads); and finally,
3) driving them into your store and encouraging them to make purchases.
Our INbound-CRM software will help you achieve this marketing objective.

 

 

 

When you login to your INbound-CRM account, you will have access to all of the newsletter content
and program information, and you will be able to modify this yourself if you wish.

In order to support you, we will provide you with dedicated training to teach you how to easily use our CRM software
and get the most out of it. We are here to help you!

Communications managed by our program are: 

1. Subscription confirmation email

2. Newsletter distribution

3. Mailing list removal email
(if the customer unsubscribes)

4. Birthday email (with a gift – optional)

5. Christmas email (with a gift – optional)

6. New Year email (with a gift – optional).

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