Tuesday: Collecting Contacts to Build Client Loyalty
In a world where digital communication is constantly evolving, a well-structured client database is essential. While Facebook and Instagram are excellent tools to reach a large audience, email remains one of the most effective ways to establish a direct and lasting connection with your clients.
Why an Email Database is Important
Having a list of email addresses allows you to reach clients directly in their inbox, without relying on social media algorithms. Through newsletters and personalized promotions, you can offer your clients relevant and inspiring content tailored to their needs, increasing your chances of conversion.Having a list of email addresses allows you to reach clients directly in their inbox, without relying on social media algorithms. Through newsletters and personalized promotions, you can offer your clients relevant and inspiring content tailored to their needs, increasing your chances of conversion.
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Make Signing Up Easy for Your Clients
We simplify email collection with our integrated solution, INbound-CRM. This platform allows you to easily add sign-up forms to your Facebook page, website, and even in-store using a QR code. We create and install a sign-up form directly on your website and provide visuals with a QR code to encourage in-store sign-ups. Additionally, on your Facebook page, we set up the call-to-action button to redirect to this subscription form. These tools help you maximize sign-ups by offering multiple quick and easy access points for your clients.
Accurate Tracking to Optimize Your Communication
Email is not just about sending messages; it is also a powerful loyalty tool. Our INbound-CRM platform provides detailed statistics, such as open and click-through rates, to optimize your sends and refine your strategies. By providing horticultural newsletters filled with tips and promotions, you strengthen your presence in your clients’ daily lives.
INbound-CRM provides your QR code subscription form creation and installation at no extra cost, included in our services. Print and place the code in your store, greenhouses, and outdoor areas to attract more brand ambassadors. INbound-CRM also tracks subscribers by group, distinguishing those who join from Facebook, the QR code, and your website.
Combine Facebook and Email for Maximum Impact
Imagine a strategic communication that combines your social networks, website, and in-store QR codes to encourage clients to subscribe. Each week, we post a video on your Facebook page to remind followers to sign up for your newsletter. This dual communication channel ensures that clients receive relevant information and promotions, no matter where they are.
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At Horticulture Marketing, we believe in the power of email to build strong and lasting relationships with your clients. Don’t miss the opportunity to increase your online visibility and stay present in your clients’ inboxes. Explore our Wednesday service to discover additional ways to maximize your communication strategy.