Enhance Your Garden Center's Communication with Our Customized Newsletters
Welcome to Horticulture Marketing! We understand the importance of staying connected with your customers throughout the year. That’s why we’ve developed a newsletter service specifically designed to meet your needs, providing useful information, promotions, and advice tailored to your clients’ expectations. Discover how our newsletter program can establish your expertise and transform your client communications.
‘HORTIBUZZ’ NEWSLETTER PROGRAM
A newsletter is a great way to keep your customers up to date on your news and new products. A well-written newsletter can bring you far more subscribers and revenue than any paid social media campaign.
When you send out an email newsletter, you’re providing value to your readers.
There are many benefits to having a horticultural newsletter program. First, it helps you build your brand. You’re able to share your expertise with your customers and build trust with them. The horticultural newsletter is a great way to keep stakeholders informed as well as to increase your brand awareness. It’s also a good way to keep them up to date on new products and make them better at using them.
If they are successful with your products, they will take up the hobby in the long run. When they come ready to buy, they’ll think of you!
How can we ensure that gardening remains an enduring passion for gardeners in the years ahead? The solution is straightforward: by empowering their success.
Offering tips, knowledge, and guidance is the most effective means to support their ongoing enjoyment of this hobby.
That’s why we’ve developed 150 newsletter templates.
We or you can personalize these newsletters with your company’s colors and entrust us to send them on your behalf.
Say goodbye to the hassle of selecting texts, images, and revisions.
With our specialized program designed for the horticultural industry, you’ll save countless hours of research and effort.
What Service We Offer
Active in the horticultural industry for over 30 years, our experts understand your reality and speak your language !
A Newsletter Tailored to Your Needs
Main Benefit: Maintain a strong connection with your clients through regular, personalized communication
Our newsletter program is designed to adapt to the specific needs of your garden center. Whether you want to share gardening tips, seasonal promotions, or special event announcements, each newsletter is personalized to reflect your brand’s identity. Our newsletters feature adaptable headers, links to your social media and key web pages, and a map with a direct link to your location via Google Maps to encourage visits.
Frequency and Multichannel Integration
Main Benefit: Ensure your garden center’s consistent visibility throughout the year
We adjust the sending frequency according to the seasons: weekly from March to October and bi-weekly from November to February. This regularity maintains a strong presence during peak seasons and keeps you visible during quieter periods. Your weekly themes are also reflected in our Info-Flyers and web carousels, ensuring consistent communication across Facebook, Instagram, and your website.
Over 150 Templates Available, Fully Integrated
Main Benefit: Engage your customers with varied and relevant content
We offer more than 150 ready-to-use newsletter templates covering a wide range of topics, from annuals and perennials to tropical plants and gardening tips. Through our multichannel approach, your messages are visible on your website, via email, and on your social media platforms, ensuring your message is seen and heard.
Full-Service or Self-Service, with Content Flexibility
Main Benefit: Save time and easily customize your communications
Choose between our full-service option, where we handle everything, or the self-service option, giving you the freedom to manage your campaigns. In both cases, you can modify or add content at any time, ensuring each newsletter perfectly aligns with your strategy and needs.
Maximize Subscriptions with Buttons and QR Codes
Main Benefit: Grow your customer database with ease
Our Inbound-CRM platform facilitates subscription management while adhering to regulations. We install sign-up forms on your website and Facebook page, along with QR codes for in-store sign-ups, making it easier for customers to subscribe during their visit.
Conclusion: Boost Your Garden Center with Our Horticultural Newsletters
With Horticulture Marketing, optimize your communications and keep your customers engaged all year round. Take advantage of our flexibility and integrated tools to achieve your marketing goals and maximize store visits. Discover how our service can transform your communications and help you reach new heights.
FULL OR SELF SERVICE PROGRAM
The newsletter program is also offered on a self-service basis.
You can save money by customizing and modifying them as you wish.
Content Creation and Customization
Horticulture Marketing will provide you with professional quality articles and exciting templates that will position you as a leader in your market. Throughout the year, the program will send 41 newsletters. Each newsletter will present a feature article related to a topic that you will have chosen among the 150 already created.
The main Newsletter themes are: general plant information, plant diseases, edible gardens, gardening tips, the top 10 … and the winter program.
Self service formula
Each Newsletter Will Include:
1. Your logo with your contact information and a header image changed to match the seasons;
2. A link to your social networks and your website;
3. A feature horticultural article – choose 41 topics from 150 available;
4. Great photos related to the article;
5. PDF link to the Info-Flyer (if this service is chosen);
6. Link to your flyer (included);
7. Google Map link to guide subscribers to your garden center.
8. Access to the INbound-CRM platform where you can check and/or modify texts and images. Add your own flyers, etc.
9. You will also have full access to nearly 200 additional templates to send other newsletters that you can modify and send at no additional cost.
10. Add products from your preferred suppliers — all of their image products are available on the E-Mail platform such as Fafard, Scotts, Preen, Bonide, Epsoma, B Horticulture, Jonathan Green, Coast of Maine…
Newsletter Programming
Our technology experts will use INbound-CRM, the newsletter programming platform to plan all the communications with your subscribers. Our platform also allows us to customize the communication to your subscribers,
making it more personal and effective.
All you have to do is tell us which topics you want to cover, the related products
in promotion (optional) and the dates that you want the newsletters to be
sent out to your subscribers.
Statistics
With your INbound-CRM account, you will have
easy access to relevant statistics.
Number of openings, from which group, from which platform, number of clicks and on which links, etc.
INbound-CRM Software
We will create your account in our Inbound-CRM software and you will have access to all of your subscribers’ information
(actual and potential clients) and all of the statistics regarding your newsletter program:
opening rates, click rates, soft bounce rates, etc.
CRM is short for Customer Relationship Management. INbound marketing is a strategy that relies on
1) creating relevant content for a digital community and automating the publishing activities with a software;
2) converting web-users into potential customers (leads); and finally,
3) driving them into your store and encouraging them to make purchases.
Our INbound-CRM software will help you achieve this marketing objective.
When you login to your INbound-CRM account, you will have access to all of the newsletter content
and program information, and you will be able to modify this yourself if you wish.
In order to support you, we will provide you with dedicated training to teach you how to easily use our CRM software and get the most out of it. We are here to help you!
Communications Managed by INbound-CRM are:
1. Subscription confirmation email
2. Newsletter modification & distribution
3. Mailing list removal email
(if the customer unsubscribes)
4. Birthday email (with a gift – optional)
5. Christmas email (with a gift – optional)
6. New Year email (with a gift – optional).
