Horticulture Marketing · Customer loyalty
Horticultural newsletters
for your garden center.
Your expertise in their inbox. Your garden center in mind for their next project.
The right advice. At the right time.
GIVE THEM
A REASON TO
COME BACK.
Seasonal advice that extends your service between store visits.
Get the program ↗YOUR LOGO.
YOUR LINKS. YOUR BRAND.
Newsletters customized for your brand, ready to inform, inspire and encourage gardening. We can handle preparation and sending so your team has more time for customers.
Explore the content ↓See how it works
Your newsletter program,
explained on video.
See how newsletters extend your advice, showcase your garden center and keep you connected with customers.
A relationship worth growing
Your customers’ next project
starts before their next visit.
A timely idea can inspire someone to start planting, improve a garden bed or discover a new product. Your garden center becomes their starting point.
Give customers a reason to visit
Connect seasonal projects with your new arrivals, events and the products you want to feature.
Become their trusted gardening resource
Useful, regular advice positions your business as a trusted source of horticultural expertise. When a question or project comes up, customers think of your garden center and your team.
Make staying in touch easier
Use prepared horticultural content to maintain a regular presence, even when the store keeps you busy.
Put a value on customer loyalty
What if every newsletter
gave customers a reason to return?
Explore potential additional sales using a hypothetical 1% return rate per email and a $65 average purchase. Adjust the values for your garden center and count only emails sent while your store is open.
Enter the number of newsletters sent during your operating season, out of the 41 annual emails.
5,000 subscribers × 1% × 31 emails while open × $65
1,550 additional visits
in potential additional revenue
Please check the values entered in the calculator.
Illustrative scenario, with no guaranteed outcome. The same person may return more than once. Only emails sent while your store is open are counted. These are sales, not profits.
A newsletter that looks like you
Ready-to-use content.
Your personal touch.
With full service, we prepare the newsletter. You can then add or edit content before it goes out. With self-service, you create and adapt your communications your way.
- Your identityLogo, colors and contact details: customers recognize you as soon as they open the email.
- Your linksYour website, Facebook and Instagram help readers discover more about your business.
- Your words and photosGreet customers by first name, adapt the article and add your own photos or advice from your team.
- Your new arrivals and promotionsConnect the advice with the products you want to sell.
- Your storeAn invitation to visit, with a link to directions.
Beautiful blooms,
even in the shade.
Your article, your advice and recommendations from your team.
Editable text and imagesGive your products a place
Supplier images already included.
Ready for your next email.
Product images from several horticultural suppliers are already available in the platform. Choose the brands you carry and add their products to your emails, without searching for every image from scratch.
The advice explains what to do. Your products help customers get started.
Select products and images that match your assortment and market. You can also add your own photos and private-label products.
Content for every season
175 topics.
Fresh reasons to keep reading.
Choose themes that fit your customers, your product selection and your local gardening season.
Trees, shrubs and perennials
Hydrangeas, long-lasting blooms, shade plants and small-space gardens.
Vegetables, herbs and berries
Tomatoes, culinary herbs, blueberries and container-grown harvests.
Annuals and containers
Flower combinations, balconies, patios and seasonal care.
Lawns and garden care
Seeding, watering, soil and practical gardening advice.
Houseplants
Tropical plants, orchids, succulents and choosing the right pots.
Seasonal projects and holidays
Bulbs, garlic, winter protection and seasonal displays.
Chef’s Choice
A YEAR
WELL PLANNED.
Your communications stay on track. Your team stays available for customers.
YOUR PROGRAM.
YOUR CHOICES.
Chef’s Choice
Your year of content
already has a head start.
The program includes 41 newsletters throughout the year. Chef’s Choice offers a selection of topics that follows the seasons and keeps your content fresh.
We choose the program together. Follow Chef’s Choice, swap selected topics or build your own program from the 175 available publications.
Regular contact during the active gardening season: projects, planting, care and products to discover.
Keep the connection going with houseplants, seasonal advice and inspiration.
Northern Hemisphere schedule shown. We plan the 41 send dates together; timing and topics for other markets are agreed around your local seasons.
Two ways to work together
The level of support
that suits your business.
Sending fees depend in part on the size of your subscriber list. Ask for pricing for the option that suits you.
Grow your subscriber list
ONE VISIT.
A LASTING
CONNECTION.
Invite customers to receive your advice and news, right on their phones.
IN STORE. ONLINE.
LET’S STAY IN TOUCH.
Grow your subscriber list
More ways
to subscribe.
Create more opportunities to subscribe: a QR code in store, a form on your website and a sign-up link on your Facebook page. Customers choose the option that works for them.
A first name makes it more personal. Capture your customer’s first name at sign-up to personalize your newsletters, from the greeting to the email subject line.
Already have a subscriber list? We can import it for you and help you keep it growing.
A list built around your customers
Stay connected with people who know you.
Every sign-up gives you another opportunity to share your expertise and support your customers’ gardening projects.
We can import your existing list during setup.
Understand what works
Measure your harvest.
See what catches your subscribers’ attention and use those insights to guide upcoming topics, featured products and offers.
Email opens
Track interest in your subject lines and how readership changes over time.
Link clicks
Identify the articles, products and links that make readers want to learn more.
Subscriptions
Follow list growth and unsubscribes to help refine your communications.
An offer with a dedicated code or a question at checkout can help connect some purchases to your newsletter. Combine email statistics with real observations from your store.
A simple start
Ready to communicate
in one to two days.
Allow approximately one to two days to get the service up and running once we receive your logo, contact details, subscriber list and initial program choices.
We set up your brand
Your logo, contact details, useful links and subscriber list: we gather what is needed to get off to a good start.
We choose the program together
Use Chef’s Choice, adjust its selection or build your own calendar from the 175 available publications. We help you choose what fits your garden center.
Your newsletters get to work
With full service, we prepare the newsletters and you can add or edit content. With self-service, you prepare and manage your emails your way.
A presence that sets you apart
Your local competitor
shouldn’t sound just like you.
Your customers should recognize your garden center, your expertise and your personality. Your choice of topics, photos, new arrivals and promotions makes your communications distinctive.
A defined area for your program.
Territory protection may be available for newsletters and the Facebook posting program, subject to availability in your area.
The territory and covered services are specified in your proposal before the program starts.
Your questions
What to know
before you get started.
Do I have to write the articles myself?
No. You have access to 175 prepared horticultural publications. With full service, we prepare your newsletters and you can still edit them. With self-service, you use our content or create your own, then manage your emails.
Can I promote new arrivals and special offers?
Yes. With self-service, you can create your own content, add promotions and edit publications however you like. With full service, we prepare the newsletter, then you can add new arrivals, events or promotions and edit existing content before it goes out.
How often are newsletters sent?
The program includes 41 newsletters per year. The Northern Hemisphere schedule is weekly from March 15 to October 15, then every two weeks from mid-October to mid-March. We plan the 41 dates together. Timing and topics for other markets are agreed around local seasons.
Can I use my current subscriber list?
Yes. We can import your existing subscriber list for you. You can then continue collecting sign-ups in store, on your website and on your Facebook page.
Can newsletters be coordinated with my social media?
Yes. When you also choose our Facebook and Instagram service, themes can be coordinated to make your communications more consistent.
How quickly can the service be ready?
Allow approximately one to two days after we receive the necessary items: your logo, contact details, subscriber list and program choices. We prepare your setup so your communications can begin.
Could my competitor receive the same program?
We review the availability of territory protection for newsletters and the Facebook posting program with you. The area and covered services are defined in the proposal. Your choice of topics and custom additions also help distinguish your communications.
How do I get pricing for my garden center?
Tell us approximately how many subscribers you have and whether you prefer full service or self-service. We will send you the program and relevant pricing.
Plan your next season
Make your garden center
their next destination.
Get the newsletter program, the 2027 Chef’s Choice selection and pricing based on your subscriber list.
Start by getting the information. No presentation is required to explore the program.