FOR GARDEN CENTERS AND NURSERIES
HORTISELL
From gardening advice
to a completed purchase.
We prepare your product selection for sale: product listings, photos, sizes, prices and purchase options. With Garden Expert, customers receive guidance from gardening advice to a shopping cart or shopping list, including complementary products and their location in your garden center.
Your products, your brand and your expertise come together to help customers choose the right products and plan a complete purchase, on your website and in your store.
Your product selection, ready for sale
We help turn your product lists into a clear, branded catalog that supports the buying process. We prepare your product listings, fill in useful details and incorporate your sizes, prices and sales terms. You save time, and customers find what they need more easily.
An extensive plant database
Build your selection from more than 5,000 plants, with botanical and common names, descriptions and horticultural information to help customers choose.
Your full range of garden supplies
Showcase your garden supplies with photos, descriptions and uses: soils, fertilizers, grass seed, mulch, tools and other accessories. Customers understand what each product is for, how to use it and which one suits their project. You choose the items that match your assortment.
Your own assortment, without entering everything by hand
We help import your product lists and match plants to the corresponding listings using their full botanical names, varieties and cultivars.
We also enrich listings for the garden supplies you carry using information available from manufacturers and online.
Add new listings as your assortment grows, with your sizes, prices and sales terms. Your catalog reflects your products and your brand.
A practical example: Jonathan Green grass seed
Black Beauty™ Sun & Shade grass seed by Jonathan Green
Description and uses: a premium, all-purpose grass seed mixture for establishing or overseeding lawns in full sun to partial shade. It produces a dark-green lawn and typically germinates in 10–14 days.
Manufacturer’s available sizes: 1 lb, 3 lb, 7 lb, 15 lb and 25 lb.
In your catalog, customers find the photo, usage advice, the sizes you carry and your prices. They can then add the product to their cart or shopping list.
Tell us your suppliers and the products you carry, and we integrate the corresponding listings into your website.
Help customers choose plants and complete their projects
From their first search to building a shopping cart, customers can find the information they need to make better-informed choices.
Find the right plant
Customers can combine several criteria to narrow their search: plant type, light requirements, mature height, bloom season, hardiness and uses.
For example: “I am looking for a perennial for shade, no taller than 1 m, that blooms in summer.”
They find plants in your catalog that suit their project, then compare their characteristics.
Plan a complete purchase
A customer chooses a perennial? Suggest the right soil, mulch and, where appropriate, fertilizer for planting and care.
They can add useful products to their cart or shopping list without searching for each one separately. Planning their project becomes easier, while your garden center creates opportunities for complementary sales.
Offer your preferred purchase options
Offer the shopping experience that suits your business:
Shopping list for confirmation: customers select their products and send their list to your garden center without paying online. Your team confirms availability and arranges the next steps with them.
Online purchase: customers pay on your website and choose from your pickup or delivery options.
HORTISELL + GARDEN EXPERT
Sell 24/7, 365 days a year
Which shrub works best for a hedge? What soil and fertilizer are needed for planting? Customers can browse your HORTISELL catalog on your website or get guidance from Garden Expert, drawing on your product selection.
Advice becomes a starting point for a sale. Customers describe their projects, receive recommendations, select plants and garden supplies, and build their carts. When e-commerce features are enabled, they can continue through payment and order confirmation.
On your website, even after closing: the Garden Expert digital advisor answers questions, guides product choices and helps customers build a cart or shopping list, 24 hours a day, 365 days a year.
In your store: a QR code on a sign opens Garden Expert on a customer’s phone, with no app to install. Your garden center’s advice and products remain accessible throughout their visit.
Extend your availability to customers and create sales opportunities even when your team is away.
Products that are easy to buy and find. Garden Expert can present soils and other garden supplies with a photo, features, size, price and Buy button. Listings can also show the aisle, section or area where each product is located, based on the locations you provide.
More than a catalog: your complete website
As an option, make HORTISELL the starting point for your online presence. Add pages to introduce your business, promote your services, share advice and make it easier to get in touch.
Your catalog and store become part of a branded website where customers can discover your expertise, plan their visit and buy your products.
Already have a website? HORTISELL can connect to it. Garden Expert can be added to the package or offered as a separate project.
Find them in your garden center
After choosing a product, customers see where to find it: the aisle, greenhouse or section, along with a photo of the area. They recognize your garden center’s landmarks and find their way more easily.
For example, Garden Expert shows “Perennials • Greenhouse 3” for plants and “Soils and fertilizers • Rear of aisle 1” for planting supplies. These locations and photos are customized for your store.
A setup process tailored to your business
1. Define your offering
We review your products, customers, current website and order process.
2. Prepare your catalog
We identify the listings to use, the information to complete, and the sizes, prices and sales terms to display.
3. Review the experience
Your team reviews the catalog and planned shopping experience before launch. The schedule depends on the data supplied and the options selected.
From your online store to your garden center
A plant, the right soil, mulch and a container: your customer prepares a purchase that covers the entire project.
When pickup is configured, they can complete their purchase online and collect their order at your garden center, according to your terms.
Your expertise guides the choice. Your business makes the sale.
Choose the offering that fits your garden center
HORTISELL
$2,000
Setup
$300 / month
Showcase your products, make shopping easier and grow your online sales.
- Initial catalog preparation based on your assortment.
- Support with importing lists and matching botanical names.
- Photos, descriptions, sizes and prices.
- Shopping flow configuration: a list for confirmation or online ordering.
Garden Expert
$1,500
Setup
$250 / month
A gardening advisor that answers customer questions and guides them to the right products, on your website and in your store.
- A branded assistant configured for your garden center in English and French.
- Recommendations based on your assortment and complementary products.
- Product location guidance using your store locations and area photos.
- Access on your website and through in-store QR codes.
HORTISELL + Garden Expert
$3,000
Setup
$450 / month
HORTISELL and Garden Expert together guide your customers from advice to purchase.
- A prepared catalog and an assistant configured for your business.
- Plant recommendations and complementary products.
- A path to a cart or shopping list for confirmation.
- Location guidance to find products in your garden center.
Setup: the initial services for each offer are listed above. For HORTISELL, we prepare the initial catalog based on your assortment, with the selected products and sizes. Your team approves the content and shopping experience before launch.
Monthly subscription: access to the platform and the features of your selected offer. Your subscription also includes access to a plant photo library continually enriched with new photos. The proposal details the technical maintenance, support and catalog updates provided by our team.
Additions and options: subsequent product additions, special integrations and extra pages are assessed with you. The work involved and any fees are specified before additional work begins. Additional pages to turn HORTISELL into a complete website are available as an option.
Online payment: transaction processing fees are specified separately when choosing a payment solution.
Photos you can use with our services
Horticulture Marketing holds the necessary rights to the photos we provide as part of our services. During your subscription, you may use them in your catalog and on the website associated with our services to showcase your plants and promote your products.
During your subscription, you may also use the photos we provide on your social media, in your newsletters and on your labels to showcase plants and promote your business’s products.
Your HORTISELL questions
Do I have to display all 5,000 plants?
You select the listings relevant to your business. The database gives you a broad choice; it does not represent your store’s inventory.
Can I include products other than plants?
Yes. HORTISELL can include garden supplies and hardscape products found online: soils, fertilizers, mulch, stone, pavers, edging, containers, tools, watering products and accessories. You choose the items in your assortment. Customers can access the catalog on your website and through Garden Expert.
Do I need to enable online payment from the start?
No. Customers can create a shopping list and send it to your garden center without paying online. Your team checks availability, confirms the products with them and arranges the next steps. You can also offer online payment with your pickup or delivery options.
Does HORTISELL automatically show my inventory in real time?
Availability depends on the data supplied and the connections in place. A connection to your point-of-sale or inventory system must be assessed for your project; it should not be assumed to be active already.
Can I keep my current website?
Yes. HORTISELL can connect to your existing website to make your catalog and shopping experience accessible. The connection is planned around your site and selected features. Garden Expert can also guide customers to products and a purchase.
How long does it take to get started?
The timeline depends on how ready your data is, the number of products to set up and the options selected. A schedule is established after reviewing your project.
Let customers discover everything your garden center has to offer.
Tell us about your catalog and your goals. We can show you how HORTISELL would fit your business.
[email protected] · 1 866 670-5506 ext. 201