Facebook and Instagram · Garden centers and nurseries
Give customers a reason to visit your garden center.
Gardening ideas, timely advice and posts that bring customers closer to their next project.
Horticulture Marketing creates and schedules your content to keep your garden center present on Facebook and Instagram while your team takes care of customers.
From inspiration to a store visit
Make your garden center part of their plans.
A balcony to brighten, a shady corner to plant, a plant to choose: every post can give customers an idea and a reason to think of you.
Share ideas customers can bring to life.
Make gardening approachable with seasonal inspiration and advice that encourages customers to get started.
Remain a trusted resource for customers.
A regular presence reminds customers of your expertise and keeps your garden center in mind as their needs change.
Free up time for your team.
We handle content creation and scheduling. Your team can focus on welcoming customers, giving advice and running the store.
A program full of life
Seven weekly themes.
Seven ways to inspire.
A varied week of discovery, advice and connection. Each theme helps make your garden center part of your customers’ everyday lives.
A week during the active seasonThemes that evolve
with your customers’ needs.
MondayPlant of the week
Introduce a plant that makes customers want to garden. Pair it with an in-store display and a promotion so customers recognize it and find it easier to make a purchase.
Encourage complementary purchases
An opportunity to recommend the right soil, fertilizer or pot for the featured plant.
TuesdayA connection that lasts
Invite your followers to subscribe to your newsletter, stay connected and receive your advice throughout the year.
Grow your contact list
Reach people interested in your garden center again with upcoming events and offers.
WednesdayAdvice at the right time
Planting, care or protection: practical tips that help customers succeed and build confidence.
Show the value of your expertise
Customers see the value of your advice and gain another reason to choose your team.
ThursdayLife at your garden center
Show your team in action, new arrivals and completed projects using your own photos and news. Customers see what is happening at your store.
Stand out from other garden centers
Your team, your projects and your latest arrivals show what makes your business unique.
VIDEOFridayInspiration on video
Show the beauty of plants and the atmosphere of a garden to inspire customers to take action.
Encourage weekend visits
We end each video with an invitation to discover the featured plants and plan a project in your store.
SaturdayGrow the joy of gardening
Share an inspiring quote about gardening or the environment to connect with customers and nurture their interest in gardening. A weekly post that reflects your business values.
Encourage sharing
A message your followers want to share can introduce your business to their friends and family.
SundayFrom garden to table
Share a recipe families can make together to inspire them to start a vegetable garden, grow vegetables and herbs, and enjoy their harvest at the table.
Encourage edible plant purchases
A recipe gives customers a practical reason to add a new vegetable or herb plant to their garden.
A rhythm that follows the season
Be there when customers are thinking about gardening.
Frequent posts during the active season, with a regular presence to maintain the connection throughout the rest of the year.
Topics evolve with seasonal tasks, gardening opportunities and your customers’ interests.
Northern Hemisphere schedule shown. Timing for other markets is agreed around local seasons.
7/7
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You build relationships in your store.
We help nurture them
on their screens, too.
Images that catch the eye, useful advice and news from your business that give customers a reason to visit.
A simple collaboration
Your horticultural expertise deserves to be seen.
We know plants, seasonal rhythms and the day-to-day realities of garden centers. That knowledge shapes the topics and advice we prepare.
We get to know your garden center.
Your customers, specialties and priorities help us set the right direction.
We prepare the posts.
Texts, images and video content form a structured horticultural program shared on Facebook and Instagram.
Your business takes its place.
Your photos and news shape Thursday’s post. Your team, new arrivals and projects show customers what is really happening at your garden center.
Before you get started
Your questions,
answered.
A structured program, a quick setup and room for your business to shine.
Is my territory protected?
Yes. The Facebook and Instagram program includes a protected territory. We confirm availability and the covered area with you before getting started.
How long does it take to get started?
Just a few days after we receive access to your Facebook and Instagram pages and the necessary information. We set up the program and prepare your posting schedule.
What do I need to provide?
The necessary page access, your logo, contact details and useful information about your garden center. For Thursday’s post, send us your photos and news: new arrivals, your team, projects or activities.
How do you personalize Thursday’s post?
We prepare a post about your business using your photos and news. Customers see what is happening at your store and discover what sets your garden center apart.
Are videos included in the program?
Yes. Friday features an inspirational video. We showcase plants and gardening, then invite customers to visit and plan their projects in your store.
Can I still publish my own posts?
Yes. You keep control of your pages and can add your own posts alongside the program: last-minute news, an event or a moment you want to share with customers.
Does the posting frequency stay the same all year?
The Northern Hemisphere schedule runs daily from March 15 to October 15, then three times a week from October 16 to March 14. Topics and Facebook cover images follow the seasons and occasions. Timing for other markets is agreed around local seasons.
Let’s talk about your garden center
Stay connected.
Give customers a reason to visit.
Discover how the Facebook and Instagram program can fit into your marketing and reduce your team’s workload.
Receive the details by email. No meeting required.
