FOR GARDEN CENTERS AND NURSERIES
HORTISELL
From gardening advice
to a completed purchase.
With HORTISELL, customers can discover your products, get advice and move all the way to a completed purchase. Your catalog is accessible on your website and through Garden Expert.
More than 5,000 plants and the ability to add any garden supplies or hardscape products that can be found on the Web, in a branded solution that can connect to your existing website.
More than 5,000 plants to help build your catalog
Building a plant catalog takes time: gathering descriptions, organizing plant characteristics and presenting products clearly. HORTISELL provides a starting point so you can move ahead more efficiently and create a selection that reflects your garden center.
An extensive plant database
Build your selection from more than 5,000 plants, with botanical and common names, descriptions and horticultural information to help customers choose.
Your full range of garden supplies
HORTISELL can include any garden supplies or hardscape products that can be found on the Web: soils, fertilizers, mulch, stone, pavers, edging, containers, tools, watering products and accessories. Links to their web pages provide additional product information. You choose the items that match your store’s assortment.
Your own product selection
Choose which products to showcase and add your sizes, prices and sales terms. Your catalog reflects your offering and your brand.
Help customers choose plants and complete their projects
From their first search to preparing a shopping cart, customers can find the information they need to make better-informed choices.
Find the right plant
Categories and plant characteristics make browsing easier: common or botanical name, light requirements, size, hardiness and uses, depending on the information in each listing.
Plan a complete purchase
Bring plants together with the products needed for planting and care. Help customers remember soil, mulch, fertilizer and the right accessories.
Shop on your terms
Guide customers from advice to product selection, then to a cart and a completed purchase with online payment, depending on the features configured. You define pickup or delivery arrangements; an order-request option is also possible.
HORTISELL + GARDEN EXPERT
One catalog, on your website and through Garden Expert
Which shrub works best for a hedge? What soil and fertilizer are needed for planting? Customers can browse your HORTISELL catalog on your website or get guidance from Garden Expert, using your product offering to help them choose.
Advice becomes a starting point for a sale. Customers describe their projects, receive recommendations, select plants and garden supplies, and build their carts. With e-commerce features enabled, they can continue through payment and order confirmation.
For your garden center, this creates opportunities to turn questions into sales, suggest useful complementary products and make complete purchases easier.
Already have a website? HORTISELL can connect to your existing site. The connection is planned around your website and desired shopping experience. Garden Expert can be added to the solution or offered as a separate project.
A setup process tailored to your business
1. Define your offering
We review your products, customers, current website and order process.
2. Prepare your catalog
We identify the listings to use, the information to complete, and the sizes, prices and sales terms to display.
3. Review the experience
Your team reviews the catalog and planned shopping experience before launch. The schedule depends on the data supplied and the options selected.
Choose the offering that fits your garden center
HORTISELL
$2,500
Setup
$350 / month
Plant catalog and e-commerce, within the scope agreed for your business.
Garden Expert
$1,500
Setup
$300 / month
A horticultural advisor to answer customers’ questions and guide them toward the right products, on your website and in store.
HORTISELL + Garden Expert
$3,500
Setup
$500 / month
The HORTISELL catalog and Garden Expert advisor together, guiding customers from advice to a completed purchase.
Your proposal outlines the included services, applicable terms and project timeline.
Photos you can use with our services
Horticulture Marketing holds the necessary rights to the photos we provide as part of our services. Our clients may use these photos with our services to showcase their plants and promote their products.
Your HORTISELL questions answered
Do I have to display all 5,000 plants?
You choose the listings that are relevant to your business. The database gives you a broad selection; its size does not represent your store’s inventory.
Can I include products other than plants?
Yes. HORTISELL can include any garden supplies or hardscape products that can be found on the Web: soils, fertilizers, mulch, stone, pavers, edging, containers, tools, watering products and accessories. You select the items in your assortment. Customers can access the catalog on your website and through Garden Expert.
Do I need to offer online payment from the start?
We define the shopping experience with you. Depending on the configuration, customers can prepare an order request for your team to confirm or complete an online purchase.
Does HORTISELL automatically display live inventory?
Availability depends on the data supplied and the connections in place. A connection to your point-of-sale or inventory system needs to be evaluated for your project and should not be assumed to be active.
Can I keep my current website?
Yes. HORTISELL can connect to your existing website to make your catalog and shopping experience accessible there. The connection is planned around your site and the features selected. Garden Expert can also guide customers toward products and a completed purchase.
How long does it take to get started?
Timing depends on how ready your data is, the number of products to set up and the options selected. A schedule is established after reviewing your project.
Help customers discover everything your garden center offers.
Tell us about your catalog and your goals. We can show you how HORTISELL could fit your business.
[email protected] · 1 866 670-5506 ext. 201