Your customers plan their spring orders, then adjust their purchases as their needs change throughout the season. They want to know which plants to order, in which sizes, at what price and under what delivery terms. For your team, answering these questions comes on top of production, order preparation and follow-ups by your sales representatives.
Grower Expert combines a digital advisor on your website with a platform that simplifies ordering, logistics and marketing. Customized with your logo, plants and business information, this white-label solution supports greenhouse and nursery growers in their relationships with garden centers and professional buyers.
Prepare spring prebook orders, then support in-season purchases
For greenhouse and nursery growers, the ordering cycle often begins in the fall, when garden centers reserve the plants they will receive the following spring.
Grower Expert lets buyers browse your catalog, explore plant photos and horticultural descriptions, and prepare their orders based on the sizes you offer. Your team can help customers plan their purchases and make communication easier.
During the season, availability lists take over to support replenishment. A text message can notify garden centers when a new list is ready to view. They can then explore your current offering and prepare their next orders.
Help buyers choose the right plants
A catalog or availability list shows what you offer. To order with confidence, buyers may also need to understand a plant’s characteristics, uses or preferred growing conditions.
The digital advisor answers questions using information from your website and the additional details you provide. It helps customers explore your catalog and learn more about your plants and services, even when your team is busy or your business is closed.
Your expertise becomes more accessible, giving your sales representatives more time to understand customers’ needs and develop their accounts.
Provide access to pricing and simplify ordering
Grower Expert provides access to pricing based on customer identification. Buyers can view the information intended for them, select plants, specify quantities and prepare their orders directly with your business.
Order minimums and delivery terms can be explained along the way, giving customers the information they need before submitting their requests.
An order summary shared with the grower and buyer makes it easier to review the order and follow up.
Support order preparation and delivery
Once plants have been selected, clear information remains essential. Grower Expert can help locate plants within your greenhouses or nursery and make your delivery policies easier to find.
The goal is to reduce time spent searching for information and answering repetitive questions, so your team can focus on preparing orders and serving customers.
Promote your plants to your own customers
Grower Expert makes it easier to create social media posts and newsletters for your own customers: garden centers, landscapers and other professional buyers.
In the fall, these communications can introduce your catalog and invite customers to reserve plants for spring. During the season, they can announce updated availability, highlight selected plants and encourage replenishment orders.
Your photos and horticultural information become tools that support your sales representatives and help generate new orders.
Grower Expert can also help prepare promotional materials that your customers can use in their garden centers to showcase your plants to consumers.
A solution that reflects your business
With Grower Expert, your catalog, business information and expertise support customers throughout their buying journey.
You grow the plants. Grower Expert helps you showcase them, simplify ordering and support their marketing.
Explore Grower Expert or contact Horticulture Marketing to discover how Grower Expert can fit your business.